Tim, a member of my blogsphere, is doing a series of posts on his blog he's calling "Preaching 2.0." It's about more effective communication from the pulpit. But after reading this online article from the Wharton School, maybe there's a better way...

It's about how mega-churches are now being targeted by micro-marketers. Consider this quote from Scott Thumma of Hartford Seminary, who's book of research on the impact of mega-churches is soon to be published:

"If nearly 50% of people who attend church go to 10% of the churches, then marketers (“secular advertisers”) have not given that phenomenon nearly enough attention."

How does this affect preaching? Well, I was thinking...if during the broadcast of the football game I'm watching has certain statistical information underwitten by sponsors, maybe I could find some business to sponsor each week's sermon - "Tide presents 'Washed Clean'", "'The Road To Damascus', sponsored by Avis". We recently finished a series called "The Monday Morning Church" here at Cornerstone. I thought that Target would make the perfect tie in since that's where my wife is usually found on Monday mornings. :-)