« Restored | Main | "Cross" Causes »

The Monday Morning Church (presented by TARGET)

Tim, a member of my blogsphere, is doing a series of posts on his blog he's calling "Preaching 2.0." It's about more effective communication from the pulpit. But after reading this online article from the Wharton School, maybe there's a better way...

It's about how mega-churches are now being targeted by micro-marketers. Consider this quote from Scott Thumma of Hartford Seminary, who's book of research on the impact of mega-churches is soon to be published:

"If nearly 50% of people who attend church go to 10% of the churches, then marketers (“secular advertisers”) have not given that phenomenon nearly enough attention."

How does this affect preaching? Well, I was thinking...if during the broadcast of the football game I'm watching has certain statistical information underwitten by sponsors, maybe I could find some business to sponsor each week's sermon - "Tide presents 'Washed Clean'", "'The Road To Damascus', sponsored by Avis". We recently finished a series called "The Monday Morning Church" here at Cornerstone. I thought that Target would make the perfect tie in since that's where my wife is usually found on Monday mornings. :-)

Comments (3)

check abcbabdbe3 now

check abcbabdbe3 now

obes xfir msgt jpyo nywuqs vgxnfhm zchdvw

Post a comment

About

This page contains a single entry from the blog posted on November 28, 2006 10:42 AM.

The previous post in this blog was Restored.

The next post in this blog is "Cross" Causes.

Many more can be found on the main index page or by looking through the archives.

Powered by
Movable Type 3.33